Corrugated paper display stand is a kind of POP (Point of purchase) display stand, also known as corrugated board. Foreign market prospects, the use of corrugated display stands prevailed in Europe and America, widely used in food, daily chemicals, home appliances, alcohol and other industries. Corrugated cardboard display stands are gradually replacing other types of POP display stands, which are very popular in the terminal sales market because consumers in Europe and the United States have low trust in TV commercials. In the United States, TV viewers can filter out TV advertisements and actively choose not to watch advertisements. Therefore, many foreign merchants do not use TV advertisements as the main means of marketing. In the terminal sales method, they pay great attention to the role of the POP display rack, and use various display stands for promotion in supermarket hypermarkets.
Developed countries in Europe and the United States have strong environmental awareness. Corrugated display stands are environmentally friendly products. The use of corrugated display stands is conducive to resource recycling and recycling, and is therefore favored by consumers. At the same time, the government will give certain policy inclinations to the use of environmentally friendly and energy-saving products, such as financial subsidies and tax reductions. The World Cup held in Germany in 2006 drove the demand for display stands to a large extent. At the time, it was in the streets of Germany, full of publicity displays or merchandise display stands for the World Cup.
Domestic market outlook
In China, the development of corrugated display stands is still in its infancy. It began to appear in the domestic market around 2000, and then quickly swept the large supermarkets, shopping malls and other places in some of the more developed coastal cities. After 2002, the corrugated display racks have been widely used in large and medium-sized supermarkets and shopping malls in major and medium-sized cities across the country. The promotion and stacking of various commodities can almost see a wide variety of corrugated display racks. From the single floor-standing display stand in the past to the cabinet, wall-mounted, stacking and other styles, and with its novel and unique, visual impact, it has become the advertising-carrying media and new promotion of the major stores. means.
Corrugated display rack is the development direction of cardboard diversification
At present, corrugated cardboard produced in China is mainly used for the packaging of commodities, and few other products are developed. However, developed countries have already developed corrugated cardboard from singularized boxes to diversified products. The simplification of the use of cardboard makes the huge production not digested in time, and the production capacity is seriously over-extended. Therefore, the diversified development of paperboard products is particularly important for the strategic transformation of paper packaging enterprises.
Corrugated display rack is the highlight of the innovation and development of carton enterprises
In the face of the increasingly homogenization of products in today's market, the price war caused by this is becoming more and more fierce. Only by taking the road of innovation and differentiation can enterprises get rid of the industry's predicament and create the greatest value. Corrugated display stands, as a high value-added corrugated board extension, are receiving increasing attention from carton manufacturers.
Corrugated display racks will become an indispensable advertising carrier for the terminal sales market
In the context of people's faster pace of life and the formation of "one-stop" shopping habits, supermarket hypermarkets have provided a large number of high-quality and low-priced goods and a good shopping environment for the majority of consumers with their large-scale business advantages. Establish a dominant position in the sales of commodity terminals. The application of corrugated paper in supermarkets can form a market momentum, realize psychological cues, and often give people a psychological suggestion to firmly occupy the market to strengthen communication and interaction.
Although the corrugated display rack is still in the development stage in China, with the rapid development of the modern merchandise retail industry and the increasing global environmental protection calls, the market for corrugated display racks will become larger and larger. In the next few years, the corrugated display stand will usher in the spring of development, and it may become another major category of packaging products in addition to corrugated boxes.
