Small Header with Big Influence

If take a review of all kinds of cardboard display patterns, you may find most of them share one common feature--Header(banner). Regardless loading capacity of the display, a header is always placed on top where seem to be the most eye-catching spot of one display unit.

In term of visual attractiveness, the header is the most crucial part for advertising. Because the header has the power of a sign that draw attention to customers. A research conducted by Brigham Young University found that merchandise display with a sign helps gain 20% more sales than those without a sign.

The research also found that putting a sign on regular price selling items can still create 18% more sales than those discounted price items without sign. This research may insight a truth that is promotional sales we can see in our life can successfully encourage buying decision, is from result of signing. In another word, the discounted price is not the main factor for buying decision making.

Cardboard displays has the advantage in signing, as the header or body is a printable faces for presenting advertising information which are both function as a sign without additional set up to avoid the risk of interfere with customer browsing. It is no doubt about the visual attraction of cardboard displays that makes efficient influence to buying decisions in the retail places.