Customer background

Customer is a professional alcoholic beverage producer cooperating with multiple distributors across the United States was preparing to expand its retail presence in supermarkets and specialty stores.

Although the brand had strong distribution coverage and high-quality products, they discovered a common challenge in retail execution:

Traditional heavy displays often became difficult to manage after installation.

Store teams faced problems such as:

• Difficult repositioning when store layouts changed
• High labor costs for moving displays
• Limited flexibility during promotional campaigns
• Poor balance between product capacity and mobility

The customer needed a display solution that could combine:

Heavy-duty performance + Easy movement + Fast store operation

Their key question was:

“How can we make a heavy-duty beverage display stand lively again in the store?”

Customer Challenges & Requirements

1. Heavy Load Capacity for Beverage Products

Beverage products create unique challenges because of their weight.

The customer required a display stand that could:

• Hold 60kg+ beverage products
• Maintain stability during daily retail use
• Prevent structural deformation
• Support long-term promotional campaigns

2. Easy Movement Inside Stores

Supermarket layouts frequently change due to：Seasonal promotions、New product launches、Floor space adjustments.

The customer needed a display that store employees could safely move when required.

Requirements included：lightweight handling、stable base structure、easy repositioning、no complicated tools

3. Faster Store Setup

With multiple distributors and retail locations involved, the customer wanted to reduce store labor time.

The display needed：tool-free assembly、simple installation process、easy operation by store employees

Our Solution

We Designed a Heavy-Duty Yet Flexible Corrugated Floor Display,instead of creating a traditional fixed display, Meiya Stand focused on solving the customer’s real retail operation challenges.

Our engineering team developed a:

Custom 4-Tier Corrugated Beverage Floor Display

The solution combined：Heavy load capacity+Brand visibility+Easy assembly+Improved mobility

Meiya Stand specializes in customized corrugated floor displays with reinforced structures, full-color branding, and retail-friendly assembly designs.

Solution 1: Reinforced Structure for Beverage Weight

To support 60kg+ beverage products, we optimized the structure with:

1）Reinforced Base Design：strengthened bottom support、improved weight distribution、 enhanced overall stability

2）Four-Tier Display Layout：the four shelves helped Organize different beverage SKUs、 improve product visibility、create stronger retail presentation.

Solution 2: Designed for Easy Store Movement

The biggest improvement was not only making the display stronger, but making it easier to manage after installation.

Our design team optimized base structure、weight balance、handling points、overall dimensions

The final display allowed store employees to:

• Move the display safely when needed
• Adjust placement during promotions
• Reconfigure store layouts more efficiently

This gave the beverage brand greater flexibility in daily retail operations.

Solution 3: Fast Tool-Free Assembly

To reduce store labor costs, we developed:

• Tool-free assembly structure
• Simple locking design
• Foldable shipping structure

Store employees could complete installation quickly without professional tools.

The display was designed for：Easy shipping → Easy setup → Easy movement

Delivery Challenges & Our Solutions

Challenge 1: Balancing Heavy Load and Mobility

The biggest technical challenge was：a heavier display usually means reduced mobility.

The customer needed both：60kg+ load capacity + easy movement

Our Solution:

Our engineers adjusted structural reinforcement areas、weight distribution、base design、material thickness

After several design improvements, we achieved the balance between：Strength + Stability + Mobility

Challenge 2: Maintaining Brand Impact with a Functional Design

Heavy-duty displays can sometimes look industrial and less attractive.

The customer wanted：Strong structure and Premium brand presentation

Our Solution:

We added full-color brand printing、customized graphics、optimized shelf presentation

The final display delivered both：Commercial performance + Brand visibility

Project Results

• Load capacity：60kg+
• Store assembly time：Around 1 minute
• Assembly method：Tool-free
• Store operation：Easy repositioning
• Retail flexibility：Significantly improved

Customer Feedback

“Meiya Stand did more than manufacture a display stand. You understood our retail challenges and created a solution that improved store operations. The design, quality, and flexibility make you a reliable long-term partner.”

— Beverage Brand Project Team

Project Value

Through professional structural engineering and retail-focused design, Meiya Stand helped the beverage brand achieve:

• Easier store management
• Faster display installation
• Safer product presentation
• More flexible promotional placement
• Stronger brand visibility

Meiya Stand transforms cardboard displays from simple product holders into practical retail tools that help brands succeed in competitive store environments.